Generate Lead
GA4 data layer event that signifies when a lead has been generated for example, through a form. Log this to understand the effectiveness of your marketing campaigns and how many customers re-engage with your business after remarketing to the customers.
Example dataLayer push for “generate_lead“.
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: "generate_lead",
currency: "USD",
value: 99.99
});
Google Tag Manager Solutions
Enhanced Ecommerce Data Layer
Recommended Events Data Layer