Generate Lead

GA4 data layer event that signifies when a lead has been generated for example, through a form. Log this to understand the effectiveness of your marketing campaigns and how many customers re-engage with your business after remarketing to the customers.

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
 event: "generate_lead",
  currency: "USD",
  value: 99.99
});

Example dataLayer push for “generate_lead“.

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
 event: "generate_lead",
  currency: "USD",
  value: 99.99
});

Google Tag Manager Solutions

Enhanced Ecommerce Data Layer

Recommended Events Data Layer