View Cart

GA4 data layer event that records when a user has selected the cart with the intent to view or interact with the items added.

Example dataLayer push for “view_cart“.

window.dataLayer = window.dataLayer || [];
 event: "view_cart",
  ecommerce: {
    currency: "USD",
    value: 7.77,
    items: [
      item_id: "SKU_12345",
      item_name: "Stan and Friends Tee",
      affiliation: "Google Merchandise Store",
      coupon: "SUMMER_FUN",
      discount: 2.22,
      index: 0,
      item_brand: "Google",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_id: "related_products",
      item_list_name: "Related Products",
      item_variant: "green",
      location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
      price: 9.99,
      quantity: 1

Google Tag Manager Solutions

Enhanced Ecommerce Data Layer

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