Select Item
GA4 data layer event that records when a user has selected a specific item with the intent of viewing the product details page.
Example dataLayer push for “select_item“.
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: "select_item",
ecommerce: {
item_list_id: "related_products",
item_list_name: "Related products",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 9.99,
quantity: 1
}]
}
});Google Tag Manager Solutions
Enhanced Ecommerce Data Layer
Recommended Events Data Layer
