{"id":3430,"date":"2024-11-12T19:22:59","date_gmt":"2024-11-12T19:22:59","guid":{"rendered":"https:\/\/huckleberry.studio\/?page_id=3430"},"modified":"2024-11-12T19:23:01","modified_gmt":"2024-11-12T19:23:01","slug":"user-id-data-layer","status":"publish","type":"page","link":"https:\/\/huckleberry.studio\/it\/user-id-data-layer\/","title":{"rendered":"User ID Data Layer"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light margin-bottom-0\" style=\"min-height:321px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(130deg,rgb(201,166,255) 14%,rgb(119,182,234) 92%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading alignwide has-text-align-left has-primary-color has-text-color\" id=\"technical-seo-reports\">User ID Data Layer<\/h1>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-primary-color has-text-color has-normal-font-size\" id=\"uk-based-technical-seo-support-google-data-analytics-tools\">Data layer push examples for tracking the user id.<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"320\" src=\"https:\/\/huckleberry.studio\/wp-content\/uploads\/2021\/12\/hs-blob-purple-cloud.svg\" alt=\"purple cloud\" class=\"wp-image-419 size-thumbnail\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Most websites and apps create a unique user ID to identify individual users. Including the user id in tags for GA4 and other platforms can greatly improve data quality. Each event data layer push can be used to test tracking tags by firing it in the browser console. These example data layer pushes can be used in a website or app tracking implementation by replacing the example values with dynamic or hard-coded values relevant to the specific application.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignwide margin-top-0 is-style-stripes\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#ffffff\"><thead><tr><th>Event<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td>user_id<\/td><td>Push this event on every page to reflect the unique user id associated with the user.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top hs-service-block-single is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top service-item is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group hs-services\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center service-title coral-dot\">Google Tag Manager Solutions<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"320\" src=\"https:\/\/huckleberry.studio\/wp-content\/uploads\/2021\/12\/hs-blob-coral-cloud.svg\" alt=\"\" class=\"wp-image-418\" style=\"width:55px;height:38px\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-primary-color has-text-color wp-element-button\" href=\"https:\/\/huckleberry.studio\/it\/google-tag-manager-solutions\/\" style=\"border-radius:50px\">Find out more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top service-item is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group hs-services\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center service-title blue-dot\">Enhanced Ecommerce Data Layer<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"320\" src=\"https:\/\/huckleberry.studio\/wp-content\/uploads\/2021\/12\/hs-blob-purple-cloud.svg\" alt=\"\" class=\"wp-image-419\" style=\"width:55px;height:38px\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-primary-color has-text-color wp-element-button\" href=\"https:\/\/huckleberry.studio\/it\/enhanced-ecommerce-data-layer\/\" style=\"border-radius:50px\">Find out more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top service-item is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group hs-services\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center service-title purple-dot\">Recommended Events Data Layer<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"320\" src=\"https:\/\/huckleberry.studio\/wp-content\/uploads\/2021\/12\/hs-blob-blue-cloud.svg\" alt=\"\" class=\"wp-image-417\" style=\"width:55px;height:38px\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-primary-color has-text-color wp-element-button\" href=\"https:\/\/huckleberry.studio\/it\/recommended-events-data-layer\/\" style=\"border-radius:50px\">Find Out More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Most websites and apps create a unique user ID to identify individual users. Including the user id in tags for GA4 and other platforms can greatly improve data quality. Each event data layer push can be used to test tracking tags by firing it in the browser console. These example data layer pushes can be [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3430","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>User ID Data Layer - Huckleberry Studio<\/title>\n<meta name=\"description\" content=\"Regular Technical SEO Reports. We don&#039;t just tell you about the problems, we fix them first and then let you know we found a solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/huckleberry.studio\/it\/user-id-data-layer\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User ID Data Layer\" \/>\n<meta property=\"og:description\" content=\"Regular Technical SEO Reports. 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